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Tom Sparks

antonomasia

/ˌantənəˈmeɪzɪə,anˌtɒnəˈmeɪzɪə/

noun
1.
LINGUISTICS
the substitution of an epithet or title for a proper name (e.g. the Maid of Orleans for Joan of Arc).
2.
the use of a proper name to express a general idea (e.g. a Scrooge for a miser).